Strategy and Implementation Summary

SWOT Analysis

      Strengths

      Weaknesses

      Opportunities

      Threats

Strategy Pyramid

Value Proposition

Competitive Edge

Marketing Strategy

      Positioning Statement

      Pricing Strategy

      Promotion Strategy

      Distribution Strategy

      Marketing Programs

Sales Strategy

      Sales Forecast

      Sales Programs

Strategic Alliances

Milestones .

Executive Summary

     Objectives

     Mission

     Keys to Success

Company Summary

     Company Ownership
     Start-up Summary
     Company Locations and Facilities

Products and Services

     Product and Service Description
     Competitive Comparison
     Sales Literature
     Fulfillment
     Technology
     Future Products and Services

Market Analysis Summary

     Market Segmentation
     Target Market Segment
     Strategy
          Market Needs
          Market Trends
          Market Growth
     Service Business Analysis
          Business Participants
          Distributing a Service
          Competition and Buying Patterns
          Main Competitors

INFINIUMINSIGHTS business plan COMPREHENSIVE s.m.a.r.t. PLAN CoNTENTS

the comprehensive plan may include, but is not limited to, the following:

Management Summary

Organizational Structure

Management Team

Management Team Gaps

Personnel Plan

Financial Plan

Start-up Funding

Important Assumptions

Key Financial Indicators

Break-even Analysis

Pro Forma Financial Statements*

      Income Statement (Profit and Loss)

      Cash Flow Statement

      Balance Sheet

Business Ratios

Valuation

Investment Offering

Use of Funds

Payback Analysis

Sensitivity Analysis


*Pro Forma Financials project months 1-12 & Years 1-3 or Years 1-5

CHARTS & GRAPHS

Break-even Analysis, Cash, Gross Margin (monthly & Yearly), Market Analysis (bar, pie, compound annual growth), Milestones, Sales (monthly, yearly), Performance Highlights (Yearly: sales, net profit & gross margin), Profit (monthly, yearly), Sales (monthly, yearly), Startup. Additional charts and graphs as needed to enhance your plan.

GRAPHICS

Graphics and images representing your business and industry as may be appropriate to enhance your plan.

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